Sell Your Business Yourself. Own Your Exit.
Say goodbye to huge broker commissions and still get expert help selling your business with personalized, step-by-step guidance on valuation, marketing and negotiation from OWN YOUR EXIT by Vanla Group. Are you ready?
BOOK A FREE BUSINESS READINESS REVIEWContact For More Information
Let's consider it for a minute...
Does this sound like you?
- Your business generates more than a million in revenue
- You want the help of a broker to sell your business
- You don't want to give away 10% of your business to a broker who doesn't know it like you do.
You are not the only one.
I have owned, grown and sold businesses for myself and others for 10 years and I know how frustrating it is to give away so much of the value of what you have built just so you can sell the business and move on. Maybe you should sell it yourself.
BOOK A CONFIDENTIAL CONSULTATIONA Broker's Share vs Selling Yourself:
You can keep up to 10% more of your sale price! On a business sale, that is a lot...
Imagine if You Had…
- 3 years of income in your bank account
- No more headaches of day-to-day business operations
- Freedom to pursue other interests
This program is perfect for business owners who want to exit on their own terms and without paying a broker a large commission. With my guidance, you can do it yourself!
Book a call to see if your business is ready to sell...
BOOK A FREE CONSULTATIONINTRODUCING
Own Your Exit Consulting Program
The Own Your Exit Consulting Program is a cost-effective way to sell your business with the security of a broker guiding you to a sale.
Together we will:
- Value and position your business for sale
- Create marketing materials to attract buyers
- Negotiate successfully with buyers and close the deal
With this information and more, delivered via ONE-ON-ONE sessions with me, you will be able to confidently manage the sale process. You will also receive my DIGITAL TOOLKIT with all the spreadsheet and template resources you'll need to present your business for sale professionally.
BOOK A CONFIDENTIAL CONSULTATION
What's Included In The Own Your Exit Program...
SESSION 1
Valuation
Your business valuation is the basis of your listing and what you will negotiate on. Learn various methods to come to a reasonable and defensible asking price that sets realistic expectations and attracts buyers, including:
- Differences between SDE/EBITDA/Cash Flow
- Creating a valuation sheet
- How to find comps and sold transactions to back your valuation
You’ll finish this session with a better understanding of what a potential buyer will pay for your business.
SESSION 2
Business For Sale Evaluation
Not all businesses are ready to be sold for maximum value. Together, we will perform an analysis of your company's operations which will save you time and frustration later on. We will review:
- Your Financial Statements
- The Operations: HR, Legal, Tech, Clients
- Areas that could scare off potential buyers or lower your valuation
This is where you put the shine on your business before presenting it for sale.
SESSIONÂ 3
Marketing
In this session I will show you how to confidentially market your business for sale and also create a marketing document to highlight the strengths and opportunities that your business provides a potential buyer. We will cover:
- What is a Confidential Information Memorandum
- What information to include and in what order
- How to keep your sale confidential
By now, you will have a polished document ready to send to buyers, informing them of the details of your business.
SESSIONÂ 4
Listing the Business
There is a sea of opportunities out there. I will walk you through where to list and what to include in your confidential business profile to help your business stand out, including:
- What to say about your business without divulging its name or sensitive information
- What buyers are looking for in a listing
With your business up and listed for sale, you are ready to receive inquiries next...
SESSIONÂ 5
Talking to Buyers
This session will cover the "do’s and don’ts" of what to say to potential buyers. We will discuss potential questions you’ll receive and how to answer them. At the end of the day, no one can sell your business better than you, but we’ll just make sure you don’t give away the secret sauce to the wrong individual.Â
- Managing your buyer inquiries and staying organized
- What you need before you disclose sensitive information
- What to look for in a buyer to secure the best chance of closing the deal and ensuring the continued success of your business
Ideally, you will receive a lot of interest, and choosing one buyer to continue with can be overwhelming. I will share checklists and be your sounding board to help you feel confident in your decision.Â
SESSIONÂ 6
Negotiating the Offer
It’s not always about the purchase price, it’s what you keep. In this session we will cover various terminologies that you’ll encounter in your discussions with buyers, such as:
- Earn-outs
- Seller Notes
- VTBs
- Holdbacks
- Working Capital Adjustments
The subtleties of the deal structure can make the difference between success and failure of the sale. Attention to detail while keeping the end goal in mind are both critical to whether the deal gets done. Here, I will help you stay on track, making sure you are comfortable in your position while meeting the buyer and their needs.
SESSIONÂ 7
Due Diligence
Due diligence is about demonstrating to the buyer that your business is their ideal investment. However, there are certain items that you should keep close to your chest and release at an appropriate time. We will cover:
- What you should share and whenÂ
- Where to store the documents
- How to keep track of what has been shared
- How to prevent a re-trade
You’ll finish this session with a sense of organization and calm, knowing that all the relevant information has been shared at the right point in the process and that you are prepared to answer any buyer questions that come up.
SESSION 8
Purchase Agreement
The purchase agreement is where you engage your attorney. In this session, we will cover best practices, gathered from the review of hundreds of purchase agreements.Â
- Where especially to focus your attention within the legalese
- How to take legal advice while keeping the deal alive
- Defining your non-negotiablesÂ
The PA is where it gets real. This is your binding document and it requires the appropriate time and attention. We will go through it together, looking for any points that could cause you trouble down the line and making sure you are walking away with the best deal.
SESSION 9
Closing
We’ll discuss how to prepare your business for closing - everything from creating an owner's manual to informing your key employees and suppliers.Â
- Ways to transition smoothly to new ownership
- Suggestions for how to introduce the new owner to employees and clientsÂ
- Last minute administrative items not to forget - one more checklist!
Congratulations! You have made it to the finish line and at the same time, the starting point, that first step you have been waiting to take in your next adventure!
NICE TO MEET YOU
I'm Paul Cheetham
While at Harvard Business School, I was inspired by one of my professors to leave the banking world and buy a business. I worked with a broker for that first purchase and realized that I could do most of what he was doing. 3 years later, I listed my business for sale myself and began my own journey as a broker and Business Certified Appraiser.Â
Now I use what I've learned to help people just like you retain the equity you have worked hard for by helping you do what I did - sell your business yourself. I’ll show you how to value, market and negotiate the sale of your business, saving you hundreds of thousands of your dollars.
Don't just take my word for it...
Lionel M.
"I knew that selling my business myself was what I wanted but I worried there was a lot I didn't know. I felt so much more confident with Paul in my corner. He helped me catch items that could have become problems later and showed me how to keep my business information confidential."
Dave C.
"If you don't want to pay huge commissions to a broker, talk to Paul. He gave me all the knowledge and tools and was a sounding board when I was unsure of a decision. I didn't find anyone else who was offering this kind of consulting or value and I highly recommend the program."
What Makes This Program Different...
- Demystifying the Process: I will give you access to all the tools and resources you need to sell your business without losing 10% of it in broker fees. You built it, you should keep the rewards.
- Answers to Your Unique Questions: Unlike an online course that gives general information, Own Your Exit gives you personalized coaching with solutions tailored to your specific situation. No two business transactions are exactly the same and they shouldn't be treated like they are.
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START PLANNING YOUR LIFE'S NEXT ADVENTUREÂ TODAY!
Own Your Exit Consulting Program
14-DAY MONEY-BACK GUARANTEE
If you aren’t completely satisfied with the program, let me know within the first 14-days for a full refund.Â
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