What could your business
actually sell for?
Every business is different, so your number should be too. We build it from comparable sales in your industry and your real financials, the way a buyer would. Free, confidential, from advisors who have closed $182M+ in deals.
Get your valuation
An advisor reaches out the same business day. Free, confidential, and for businesses doing $2M+ in revenue.
See an instant range first.
Five questions, about a minute, no email needed. Built from thousands of comparable businesses in your industry.
to
What moves you toward the top of the range
Sent. Check your inbox for your range and what moves it.
How this is calculated
Based on 21,894 live asking-price listings on BizBuySell (Vanla market comps, swept September 2026, real-estate-inclusive listings excluded). Asking prices run above sale prices, so every multiple is reduced by 10% (already applied). Multiples are stated for businesses earning over $1M and scaled down for smaller earnings by a size factor measured from the same listings. EBITDA multiples are SDE multiples times 1.20, the EBITDA to SDE gap measured in the listings. Industries with fewer than 12 listings use their industry group's pool. An estimate, not an appraisal.
Closed deals
7,950+
buyers are looking to acquire businesses right now.
Private equity firms, strategic acquirers, family offices and operators across 8 industry groups have told us exactly what they want to buy. Your business may already be on their list.
- An M&A advisor calls you personally, usually the same day.
- Your full valuation is built from what buyers actually paid, not a formula.
- Confidential. Nothing goes to market without your say-so.
- Free. If you never sell, you owe us nothing.
How your range gets built.
Three steps, and the first one needs nothing from you but a conversation.
- 01
A conversation first
An advisor calls you, usually the same day. We ask what you have built, what the business does, and what you want out of an exit. No financials required, and nothing is shared with anyone.
- 02
Then your numbers
If you want to go further, we look at two to three years of financials and normalize them. Owner salary, personal expenses, one-time costs: these get added back to show what the business actually earns for a buyer.
- 03
Then the comparables
We price your business the way an acquirer will: against what comparable companies in your industry, at your size, actually sold for recently. The output is a defensible range with the reasoning behind it.
What actually moves your number.
Two businesses with identical earnings can sell for very different prices. The gap usually comes down to six things, and most of them can be improved before you go to market.
Owner dependence
If the business cannot run for a month without you, a buyer is purchasing a job rather than an asset, and prices it that way.
Customer concentration
One client at 40% of revenue is the most common reason a buyer discounts an offer or restructures it around an earnout.
Recurring revenue
Contracts, service agreements and repeat customers are worth materially more per dollar than project work.
Margin direction
Buyers pay for the trend, not just the level. Three years of improving margin beats three flat years at a higher number.
Clean books
Financials that fall apart in diligence cost real money at the negotiating table, and sometimes cost the deal.
Room to grow
An obvious, unexploited growth path lets a buyer underwrite a higher price because they are buying your upside.
Want the mechanics of valuation methods themselves? We wrote that up separately: What is my business worth?
Advisors, not a call center.
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Paul Cheetham Founder and CEO -
Cameron Kolb M&A Advisor -
David Tracey M&A Advisor -
Nik Avendano Operations Director -
Voya Cheetham HR and PR Director
Before you reach out.
Is the valuation actually free?
Yes. There is no cost, no retainer and no obligation. We are a business broker and M&A advisory firm paid a success fee at closing, so we only get paid if your business sells. If you never sell, you owe us nothing.
Will I get a number on the first call?
You can see an instant range on this page before you ever talk to us. On the first call we tell you where you likely sit inside it and why. Your full valuation comes after we have looked at your financials, because a real valuation depends on your normalized earnings, not your industry alone.
How is the instant range different from your valuation?
The range applies what comparable businesses in your industry are listed for to the earnings you enter, adjusted for size and a few quality questions. It is a useful starting point. It cannot see whether your revenue is contracted or one-off, whether one customer is 40% of your business, or what similar companies in your market actually closed at. Our valuation prices against real comparable transactions and adjusts for the things buyers actually underwrite.
What do you need from me?
To start, nothing but a conversation. To build a full range, two to three years of profit and loss statements and a balance sheet. If your books are not in perfect shape, that is normal and not a problem at this stage.
Do I have to sell if I get a valuation?
No. Plenty of owners get a valuation two or three years before they intend to exit, specifically so they know what to improve first. Knowing your number is useful whether you sell next year or in five years.
Is this confidential?
Completely. Nothing goes to market without your say-so, and no buyer learns your company name without signing an NDA first. Your employees, customers and competitors will not know you are exploring anything unless you choose to tell them.
What size businesses do you value?
Owner-operated businesses doing $2M+ in annual revenue, across manufacturing, construction, distribution, home services, healthcare, accounting and B2B services. We work with owners throughout the United States and Canada, with a concentration in Southern California.
Find out what it is worth.
One conversation with the team behind $182M+ in closed deals. Free, confidential, and nothing owed unless you close.
Get your valuation
Two minutes. Completely confidential. For businesses doing $2M+ in revenue.