Sell your business yourself. With an M&A team behind you.
The Seller Launch Kit is the work our team does before a business goes to market, done in about one week: your offer range, the documents, the data room, the listings, the buyer emails, and our eyes on every offer. Your part is small: one questionnaire, your financials, and the buyer calls.
- $5,000
- flat, paid once
- $0
- fee at closing
- 1 week
- typical time to listings live
Run your sale from one page.
Every kit comes with your own data room. Buyers sign the NDA before they see your name. You see who signed, how they would pay, when they could close, what they read, and why anyone passed. Here is a sample sale, three weeks in.
- Your name stays hidden. Listings and buyer emails carry one link. Buyers sign before they see who you are, and the agreement is countersigned for you automatically.
- Know who is serious before you call. Every buyer tells you how they would pay and when they could close, and you see every document they open.
- You stay in control. You decide who sees your financials and when. Access can be removed at any time.
Try it yourself. The business is fictional; the room is the real one.
Try it as a buyer See the owner's pageOpen the kit.
Eight pieces, built for your business by the team that sells businesses for a living. Tap one to flip through the real pages of a sample kit.
Your data room
The owner's page in the sample room: every buyer, what they read, and who wants to talk
Buyers sign the NDA to get in. You decide who sees your financials and when, buyer by buyer. Access can be removed at any time. Open the live demo.
Profitable HVAC service company, 1,400 maintenance members
Inland Empire, California
We write it and publish it on BizBuySell, BusinessesForSale and the other major listing sites. 12 months of listing fees included.
Your buyer list
142 targets from public sources. We send the emails, replies go to your inbox.
| Type | Why they fit | Region |
|---|---|---|
| Regional HVAC operator | Adds commercial contracts | Inland Empire |
| Mechanical contractor | Service revenue for a build shop | Southern California |
| Search fund | Bank loan ready, owner leaving | National |
| Private equity platform | Home services add-on | National |
Plus an NDA and a screening script for the first call.
Letter of intent, our markup
Purchase price of $1,300,000 $1,450,000, of which $400,000 $150,000 paid by seller note.
Exclusivity period of 120 60 days.
Working capital to be determined.
Get the peg defined now, or the price moves at closing.Everything else in the box.
The documents get you listed. This is what carries you from the first buyer call to the closing table.
The Vanla Exit Playbook
32 pages on every step of your sale: what to do, what to say, and the mistakes that kill deals. Scripts for buyer calls, the questions buyers ask and how to answer them, and a tracking sheet to run your sale.
- 01Before market
- 02Your recast and asking price
- 03Going to market
- 04Buyer inquiries
- 05Buyer calls and site visits
- 06Comparing LOIs
- 07SBA financing from your side
- 08Due diligence
- 09Purchase agreement and closing
- 10Transition and training
- 11When to call us
What to say to a first inquiry
Your first buyer call, minute by minute
Offers compared side by side
The closing checklist
About one week to market.
The clock starts when your questionnaire is in. It takes about 45 minutes, on your own time. Then the offers come to you, and we review them with you.
- 1 Questionnaire in
- 2
- 3 Your offer range
- 4
- 5 Documents
- 6
- 7 Listings live
- ThenOffers. Your first 3 LOI consults are included.
Your part is small.
You make the decisions. We do the work.
5 things on your side
- Answer one questionnaire
- Share your financials
- Set your listing price
- Talk to buyers
- Choose your offer
16 things our team does for you
- Recast your financials
- Show your offer range
- Explain typical deal structures
- Run the loan check
- Write your teaser
- Write your marketing materials
- Set up your data room
- Write your listings
- Publish on listing sites
- Pay 12 months of listing fees
- Build your buyer list
- Email 100 to 200 buyers
- Handle every NDA
- Track who reads what
- Review your first 3 offers
- Give you the Exit Playbook
A real M&A team behind you.
Our team recasts your financials, builds your documents and reviews your first 3 offers with you. The same people who close deals for our represented clients.
-
Paul Cheetham Founder and CEO -
Cameron Kolb M&A Advisor -
David Tracey M&A Advisor -
Nik Avendano Operations Director -
Voya Cheetham HR and PR Director
Businesses our team has sold.
See 18 of our closed deals-
SoldAbove asking $28M Global Heavy Industry Engineering Read how we sold it -
Sold $2.1M Pet Supply Retailer (3 Locations) -
Sold $22M Home Health Agency Read how we sold it -
Sold $13M Homecare Agency -
Sold $11M Home Health Agency
Two ways to sell with Vanla.
Seller Launch Kit
$5,000 flat. No fee at closing.
- You choose the price, take the buyer calls and choose the offer
- We build everything, publish your listings with 12 months of fees covered and email your buyers
- LOI consults on up to 3 offers
Full representation
Success fee from 10%, paid at closing
- Our team runs the whole sale for you
- Marketing to our buyer network and the major listing sites
- We negotiate every offer and manage diligence to close
Grow past $2M later? If we take your business on, the $5,000 is credited.
What you keep on a $1M sale
$95,000stays with you, 95% less in fees
The trade: you take the buyer calls and run the sale yourself, with our team behind you on pricing, documents, outreach and offers.
Example math. Success fees vary by firm and deal size.Questions owners ask us.
What does the Seller Launch Kit cost?
A flat $5,000, paid once at the start. There is no success fee at closing and no percentage of your sale price. Reviews on more than 3 offers are a flat add-on, and extra advisory hours are billed by the hour.
How is this different from full representation?
The kit is for businesses under $2M in revenue: we build everything a professional sale runs on and stand behind you on your offers, and you run the sale yourself. Businesses with $2M+ in revenue get full representation: our team runs the whole sale for a success fee, from marketing to negotiating to managing diligence to close.
Who sets the price?
You choose it, with our recommendation. We show you the range offers will likely come in at, how much a bank will likely lend a buyer, and how deals are usually structured: cash at close, bank loan, seller note and earnout. Then we recommend a listing price, and you choose it.
What if my business grows past $2M?
Tell us. If we later take your business on for full representation, the $5,000 is credited toward it.
How long until my business is on the market?
About 1 week from the day your questionnaire and financials are in. The questionnaire takes about 45 minutes, on your own time.
What do I need to do myself?
Very little. Answer one short questionnaire, share your financials, check our documents for facts, choose your listing price, then reply to the buyers who write back and take the calls. We write and publish your listings, send your buyer emails, and review your offers.
Who sees my business name?
Nobody until you decide. Your teaser and listings never name you, and buyers sign an NDA before they get into your data room. You decide who sees your financials and when. Access can be removed at any time.
Which businesses is the kit for?
Businesses under $2M in revenue. It fits best when the business has real cash flow to the owner, so a buyer can get a bank loan for the purchase. At $2M+ in revenue, our team represents you for a success fee.
Launch your sale.
Pick a time with Paul for a short intro call. He walks through the kit for your business and tells you plainly whether it fits. Nothing to sign, nothing to pay, no obligation.
- No commitment: the call is free, and you decide after
- $5,000 flat, only if you decide to go ahead
- About 1 week to listings live, once your questionnaire is in
- 3 LOI consults included
- Credited if we represent you later
Checking our team's calendar
When should we call you?
Start with your Exit Readout
Our advisor calls are for businesses with $1M or more in revenue. The Exit Readout gives you a price range and what moves it, in four questions. It is free and you see it right away.
Get my Exit ReadoutA few details
Start with your Exit Readout
Our advisor calls are for businesses with $1M or more in revenue. The Exit Readout gives you a price range and what moves it, in four questions. It is free.
Get my Exit ReadoutYou're booked
To get the most from 20 minutes
- A rough idea of last year's revenue and profit
- Why you are thinking about selling, and when
- What a good outcome looks like for you
Our team is fully booked for now
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